In modern-day marketing parlance, “rebranding” is the very long and expensive process of changing public perception, image, and eventually, people’s beliefs.
For example, “rebranding” is something that O.J. Simpson can never accomplish.
War… Defense…. different? Absolutely. Democrats were still in power in post-war America, they were obviously concerned about such a bellicose title, despite the fact we controlled and were responsible for the military /security situation around the world. We had by force forged peace from the point of a gun after killing enough of the enemy that he quit or was incinerated in place.
Besides, the great boon to mankind, the United Nations was going to take care of the world so the democrats could take us on vacation.
Since then, and you can look it up; under the U.S. Department of Defense we have never again fought a war to win.
Names have meaning… and the cost of changing them can be enormous.
The long-suffering characters of Orwell’s “1984” were imprisoned by a totalitarian state, very much through the use of “rebranding”… slowly and effectively changing words and phrases for a particular political purpose.
“The very vocabulary of the people was under Party Control; a system called “newspeak” was encouraged. One of the most dreaded words in the arsenal of Newspeak was the most heinous offence according to the Party – that of “thoughtcrime” which was sure to be punished by the Thought police. The slogans of Newspeak are “War is Peace” Freedom is Slavery” and “Ignorance is Strength.”
Obama, one of the greatest Marxist rebranding practitioners in American history, immediately changed War on Terror to “Overseas contingency operations”, and “terrorist attacks” are now officially “man-caused disasters”.
Confused? Sure, that’s the intent, and if you repeat it over and over and under the force of an authoritarian government, after years the masses will believe anything. But then I guess it’s a matter of what “is” is.
You have to understand your taxes aren’t going up… you are making “investments in infrastructure” which will of course result in “shovel-ready jobs”.
In fact, thanks to the Marxist regime, we now have a “Department of Jobs” which of course is totally different than the Department on Labor. (Actually whatever the Dept. of Jobs is, it probably is different than Labor which exists solely to protect the union thugocracy.)
“Weather” has become “global warning”, “global climate change” or whatever name Algore can invent with which to steal millions.
Government is one thing but let us reflect on what has happened to our culture, history and the language itself.
I don’t call black people “African-Americans” because they aren’t and I don’t give a damn what they prefer… it’s my language.
Homosexual sodomy is now “gay”. Sadly, seriously mentally ill is now “transgendered“.
Illegal alien is has been transformed to “undocumented immigrant” when in reality I guess they really are “undocumented democrats.”
Killing babies in the womb was long-ago watered down to abortion, pregnancy termination, family planing, women’s reproductive health, a woman’s right to choose and pro-choice. Those who oppose killing babies have even copped out and decades ago started calling themselves “pro-life”.
Well who isn’t dipwad? Call it what it is… murder.
Besides the president has gone on record to say about daughters: “If they make a mistake, I don’t want them punished with a baby. I don’t want them punished with an STD at the age of 16.”
There you go… innocent babies and diseases alike are now punishments.
Words have meaning.
Your liberal sister-in-law: But GA, why do you care what people call themselves or that we update the language?
GA: I don’t; I care when others start following suit. When they do so it means the propaganda political strategy is working.
Before you know it, your kindergarten student will be taught about homosexual sodomy by a 23 year-old, mind-numbed robot…. but lighten up, Dad, after all it’s just the gays! Oh wait, too late.
My niece believes in something called “social justice” which means among other things, redistribution of wealth…. my wealth, her wealth as a matter of fact, but she doesn’t connect that dot yet. And she doesn’t because of two years of grad school propaganda by Marxist professors.
There are myriad examples of this very effective propaganda; feel free to contribute.
Have to go take out the garbage for the sanitation engineers.